Writing Appeal Letters & Email Messages

Date Published

Understanding direct mail and email conventions is the first thing. But after you learn to write short paragraphs in a conversational style and leave lots of white space, what do you say? We’ve gathered advice and recommendations from the masters of appeal writers including Mal Warwick and Becky Chinn, Lewis-Kennedy Associates and distilled them into a straight-forward primer on writing effective direct mail and email appeals.

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