Understanding direct mail and email conventions is the first thing. But after you learn to write short paragraphs in a conversational style and leave lots of white space, what do you say? We’ve gathered advice and recommendations from the masters of appeal writers including Mal Warwick and Becky Chinn, Lewis-Kennedy Associates and distilled them into a straight-forward primer on writing effective direct mail and email appeals.
Finally, an End-to-End Fundraising Solution Accessible to all Nonprofits
DMW Fundraising and Member Benefits are now part of Allegiance Fundraising Group
Allegiance Fundraising Group brings together three well-established fundraising teams to create an end-to-end fundraising solution that makes it easier for you to reach your mission. Today you can turn to a single team for seamless fundraising strategy and implementation, donor management software, and membership loyalty programs.