Public Broadcasting

Built for broadcasting

Allegiance’s strategic solutions have always been designed specifically to meet the needs and challenges of public broadcasters. As Allegiance Fundraising Group, we now offer public broadcasters a complete end-to-end fundraising solution that includes software, loyalty programs, strategy and consulting, and agency services. Over the past four decades, we’ve helped dozens of public broadcasters increase memberships, improve donor retention, and expand revenue through solutions tailored to each station’s needs.

The foundation of AFG is built on our dedication to creating personalized solutions that meet the specific needs of listener- and viewer-supported broadcasting. From our software and incentive programs to our direct response agency services, we are passionate about helping organizations in public broadcasting achieve their goals.

The WAER Membercard from Member Benefits is one of the best and most asked for benefits we offer our members. 

I believe that at a good part of our renewal rate of 65% can be attributed to the MemberCard.  Members are always asking me, “When I renew will I still get my MemberCard?”

So the MemberCard is a great benefit on its own, the other great benefit comes from their customer service department.  To say that they are the best is putting it mildly, they are better than the best.  Whenever one of my members has had an issue with a restaurant not wanting to accept our Membercard all it takes is one call or email to Member Benefits customer service department and the issue is resolved quickly and more importantly to all parties satisfaction.   I love everything about MemberCard program and you will too as soon as you join the happy team.

Mary Evans Development Director WAER

KUT currently has close to 70 percent of its members as Sustaining Members. These ongoing, monthly donors give almost $170,000 each month to the station. Allegiance was able to adapt certain reports and functions within the fundraising system to enable our success with sustaining members. Based on the modifications to the database, KUT saves on average $20,000 each month because we can recapture members whose cards have failed. Allegiance allowed us to be on the cutting edge of technology by listening to the problems clients were having with their sustainer programs and then instituting changes. Just another way that Allegiance enables our success – listening to clients and making changes as necessary.

Holly Gaete Associate Director of Development - Membership KUT

Here is a small sample of our many satisfied public broadcasting clients:

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Finally, an End-to-End Fundraising Solution Accessible to all Nonprofits

DMW Fundraising and Member Benefits are now part of Allegiance Fundraising Group

Allegiance Fundraising Group brings together three well-established fundraising teams to create an end-to-end fundraising solution that makes it easier for you to reach your mission. Today you can turn to a single team for seamless fundraising strategy and implementation, donor management software, and membership loyalty programs.

Learn more about Allegiance Fundraising