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Strategy

Details Matter
Details matter, but which ones should you focus on?
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Fundraising Blog
01/07/2020 | Appeals
Details Matter
Ask Array Testing Yields Surprising Results
Ask Array Testing Yields Surprising Results. Dynamic, less aggressive ask beats longtime control and generates more revenue
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Case Studies
12/06/2019 | Renewals
Ask Array Testing Yields Surprising Results
Digital Fundraising Key Metrics 101
This high-level overview of email, web and social marketing key metrics is for anyone who has been thinking about starting...
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Webinars: Proven Practices
Webinar Date: 01/14/2020 | Content Marketing
Digital Fundraising Key Metrics 101
Donor-Advised Funds – What They Are and How to Leverage Them
How much of your organization’s revenue comes from donor-advised Funds? If you don’t know, then you are very likely missing...
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Fundraising Blog
11/26/2019 | Digital Fundraising
Donor-Advised Funds – What They Are and How to Leverage Them
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Work the Pipeline and Be a HERO An Action Plan for Major Gifts Officers
Your boss has now challenged you to find new prospects to cultivate and turn into major donors. It’s time to...
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Fundraising Blog
10/29/2019 | Giving Ladders/Upgrades
Work the Pipeline and Be a HERO An Action Plan for Major Gifts Officers
Three Strategies for Successful Telemarketing
Avoid alienating your donors using these 3 cost effective strategies to enhance your fundraising telemarketing efforts that are proven to...
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Fundraising Blog
09/24/2019 | Annual Fund
Three Strategies for Successful Telemarketing
3 Ways to Maximize Your Loyalty Program
There are so many avenues for thanking donors these days- email, mail, phone calls, and now of course, text messaging....
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Fundraising Blog
09/08/2019 | Donor Retention
3 Ways to Maximize Your Loyalty Program
Breaking up is hard to do…when your donors are engaged.
Neil Sedaka said it best, “Breaking up is hard to do”. When donors stop giving or when they stop interacting...
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Fundraising Blog
09/03/2019 | Annual Fund
Breaking up is hard to do…when your donors are engaged.
Essential Questions to Ask Before Embarking on Your Next Campaign
Before you write the first line of copy for your next campaign make sure that you have answered these Essential...
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Webinars: Proven Practices
Webinar Date: 10/03/2019 | Annual Fund
Essential Questions to Ask Before Embarking on Your Next Campaign
Winning the Race That Is Your Next Fundraising Campaign
Just as you wouldn’t launch into a race without preparation, don’t start your next fundraising campaign without proper planning. Before...
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Fundraising Blog
08/06/2019 | Annual Fund
Winning the Race That Is Your Next Fundraising Campaign
Ask and Ye Shall Receive: How Donor Surveys Can Give You and Your Supporters a Lift!
People love to give their opinions. It is part of human nature. This is particularly true when they are personally...
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Fundraising Blog
07/30/2019 | Annual Fund
Ask and Ye Shall Receive: How Donor Surveys Can Give You and Your Supporters a Lift!

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