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Donor Acquisition

List Models – Myths and Misconceptions
List Models provide a smart, data-based solution to help your organization find more donors based on the behavior of donors...
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Webinars: Proven Practices Upcoming
Webinar Date: 01/09/2019 | Donor Acquisition
List Models – Myths and Misconceptions
Digital Attribution – What Development Teams Should be Thinking About
In this webinar, Allegiance Fundraising’s VP of Digital, J.C. Bouvier and Director of Digital, Ashlee Gay will provide an overview...
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Webinars: Proven Practices
Webinar Date: 10/03/2018 | Digital Fundraising
Digital Attribution – What Development Teams Should be Thinking About
How to Build a Donor Communications Plan
Some might think that it’s easy to coordinate all of the fundraising channels and tactics available, but given the oftentimes...
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Fundraising Blog
08/27/2018 | Direct Mail
How to Build a Donor Communications Plan
Up Your Fundraising Game: Putting the Co-ops on Your Side
Cooperatives are national consumer databases with the donor transaction data from nonprofit organizations across all verticals. Your participation buys you...
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Fundraising Blog
08/13/2018 | Direct Mail Fundraising
Up Your Fundraising Game: Putting the Co-ops on Your Side
Setting up a donor relationship for the long-term
Making a good first impression on a prospective donor is important, but only the beginning of what stations would love...
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Fundraising Blog
05/15/2018 | Donor Acquisition
Setting up a donor relationship for the long-term
Stop Cutting Your New Donor Acquisition Mailings!
If I had a nickel label package for every time a client called me wanting to cut acquisition mail…. The...
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Fundraising Blog
03/09/2018 | Donor Acquisition
Stop Cutting Your New Donor Acquisition Mailings!
Practical Ways to Use Research to Raise More Money
National organizations conduct research into fundraising practices, donor responses and more on a regular basis. These results are often shared...
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Webinars: Proven Practices
Webinar Date: 10/04/2017 | Donor Acquisition
Practical Ways to Use Research to Raise More Money
Make Your Merge Purge Work for You
Acquisition direct mail is one of your most expensive methods of building your donor pool. We have published many blogs...
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Fundraising Blog
08/24/2017 | Donor Acquisition
Make Your Merge Purge Work for You
Right-sizing your Suppression File
We all know that direct mail is the best way to bring in quality, first-time donors to your organization. Equally...
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Fundraising Blog
05/24/2017 | Donor Acquisition
Right-sizing your Suppression File
Turning Fans into Fanatics
Individuals interact with your organization in many different ways. Some attend events but don’t engage otherwise. Some visit but don’t...
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Fundraising Blog
05/05/2017 | Donor Acquisition
Turning Fans into Fanatics
Focus on Regional Nonprofits: New Donor Acquisition – How Much Is Too Much?
In a recent blog post, I pointed out how important who you mail is. Your results can also be impacted...
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Fundraising Blog
01/09/2017 | Donor Acquisition
Focus on Regional Nonprofits: New Donor Acquisition – How Much Is Too Much?
New Donor Acquisition: Finding Your Fans
In a recent blog post, I pointed out the importance of mailing to the right ZIP Codes. Indeed, that is...
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Fundraising Blog
12/01/2016 | Donor Acquisition
New Donor Acquisition: Finding Your Fans

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