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Donor Acquisition

Establishing Baselines to Drive Digital Success
Driving performance in your digital program, like any other fundraising or marketing channel, is at the end of the day...
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Fundraising Blog
02/25/2020 | Budgeting & Planning
Establishing Baselines to Drive Digital Success
Making the Most of Your House Prospects
Converting your exiting prospects is always cheaper than acquiring brand new ones. Learn how to best integrate your house prospects...
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Fundraising Blog
02/10/2020 | Appeals
Making the Most of Your House Prospects
Joint Licensee Improves Upon Acquisition Excellence
Adding radio-specific prospects to direct-mail-acquisition campaign yields even higher response rate and much lower net cost to acquire.
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Case Studies
01/27/2020 | Radio Acquisition
Joint Licensee Improves Upon Acquisition Excellence
Details Matter
Details matter, but which ones should you focus on?
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Fundraising Blog
01/07/2020 | Appeals
Details Matter
Digital Fundraising Key Metrics 101
This high-level overview of email, web and social marketing key metrics is for anyone who has been thinking about starting...
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Webinars: Proven Practices
Webinar Date: 01/14/2020 | Content Marketing
Digital Fundraising Key Metrics 101
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Give Your Mail a Boost with Low-Cost Premiums
Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...
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Fundraising Blog
08/27/2019 | Annual Fund
Give Your Mail a Boost with Low-Cost Premiums
Intro to Crowdfunding
In this webinar we cover Crowdfunding best practices. We discuss how to choose an appropriate goal, how to design a...
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Webinars: Proven Practices
Webinar Date: 08/07/2019 | Digital Fundraising
Intro to Crowdfunding
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Looking Beyond Response Rate
You’ve heard us say it before: direct mail fundraising can be expensive. So, at Allegiance Fundraising Group, we are always...
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Fundraising Blog
04/30/2019 | Direct Mail Fundraising
Looking Beyond Response Rate
Digital acquisition yields high number of Sustainers
Nine Network, the PBS station in St. Louis, was interested in finding new ways to acquire members to augment the...
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Case Studies
04/04/2019 | Digital Fundraising
Digital acquisition yields high number of Sustainers
Three Keys to Successful List Testing in Direct Mail
Even the best direct mail fundraising programs need to be injected with new sources of good prospects for sustained file...
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Fundraising Blog
04/02/2019 | Direct Mail Fundraising
Three Keys to Successful List Testing in Direct Mail

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