Donor Acquisition

Digital Fundraising Key Metrics 101
This high-level overview of email, web and social marketing key metrics is for anyone who has been thinking about starting...
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Webinars: Proven Practices Upcoming
Webinar Date: 01/14/2020 | Content Marketing
Digital Fundraising Key Metrics 101
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Give Your Mail a Boost with Low-Cost Premiums
Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...
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Fundraising Blog
08/27/2019 | Annual Fund
Give Your Mail a Boost with Low-Cost Premiums
Intro to Crowdfunding
In this webinar we cover Crowdfunding best practices. We discuss how to choose an appropriate goal, how to design a...
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Webinars: Proven Practices
Webinar Date: 08/07/2019 | Digital Fundraising
Intro to Crowdfunding
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Looking Beyond Response Rate
You’ve heard us say it before: direct mail fundraising can be expensive. So, at Allegiance Fundraising Group, we are always...
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Fundraising Blog
04/30/2019 | Direct Mail Fundraising
Looking Beyond Response Rate
Digital acquisition yields high number of Sustainers
Nine Network, the PBS station in St. Louis, was interested in finding new ways to acquire members to augment the...
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Case Studies
04/04/2019 | Digital Fundraising
Digital acquisition yields high number of Sustainers
Three Keys to Successful List Testing in Direct Mail
Even the best direct mail fundraising programs need to be injected with new sources of good prospects for sustained file...
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Fundraising Blog
04/02/2019 | Direct Mail Fundraising
Three Keys to Successful List Testing in Direct Mail
12 Ways to Sabotage Your Fundraising Appeals
Most organizations don’t set out to sabotage their fundraising appeals, but they are doing just that through lack of knowledge,...
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Webinars: Proven Practices
Webinar Date: 05/08/2019 | Annual Fund
12 Ways to Sabotage Your Fundraising Appeals
New MemberCard Email Service
Introducing our new email service for MemberCard designed to boost your MemberCard Mobile App downloads and increase member engagement. We’ll design...
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Company News
03/20/2019 | AFG News
New MemberCard Email Service
4 ways to improve your non-profit’s donation page
In the nonprofit digital fundraising business, your website donation page is perhaps the most key part of your donor’s online...
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Fundraising Blog
02/25/2019 | Appeals
4 ways to improve your non-profit’s donation page
Temporary MemberCard Lifts Acquisition Response Rate
ValleyPBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always...
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Case Studies
02/13/2019 | Direct Mail Fundraising
Temporary MemberCard Lifts Acquisition Response Rate

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