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Donor Acquisition

Past, Present, and Future: The Story of Your Data and Where it Can Take You
How analyzing your file can help you build strategy around gaining, upgrading, and stewarding donors
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Webinars: Proven Practices Upcoming
Webinar Date: 07/28/2020 | Analytics
Past, Present, and Future: The Story of Your Data and Where it Can Take You
Increase donation conversions and average gift size in 3 easy steps!
With many donations coming to you online, it’s important to examine your giving page to ensure that your donors can...
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Fundraising Blog
06/02/2020 | Digital Fundraising
Increase donation conversions and average gift size in 3 easy steps!
COVID-19: How to Fundraise During the Coronavirus
We're in unprecedented times. How do you navigate fundraising during COVID-19. Here's a few ideas to consider.
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Fundraising Blog
04/14/2020 | Digital Fundraising
COVID-19: How to Fundraise During the Coronavirus
Fundraising During These Unprecedented Times
Your community may need your organization and the services it provides, now more than ever, and it’s okay to ask...
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Fundraising Blog
04/07/2020 | Appeals
Fundraising During These Unprecedented Times
Establishing Baselines to Drive Digital Success
Driving performance in your digital program, like any other fundraising or marketing channel, is at the end of the day...
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Fundraising Blog
02/25/2020 | Budgeting & Planning
Establishing Baselines to Drive Digital Success
Making the Most of Your House Prospects
Converting your exiting prospects is always cheaper than acquiring brand new ones. Learn how to best integrate your house prospects...
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Fundraising Blog
02/10/2020 | Appeals
Making the Most of Your House Prospects
Joint Licensee Improves Upon Acquisition Excellence
Adding radio-specific prospects to direct-mail-acquisition campaign yields even higher response rate and much lower net cost to acquire.
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Case Studies
01/27/2020 | Radio Acquisition
Joint Licensee Improves Upon Acquisition Excellence
Details Matter
Details matter, but which ones should you focus on?
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Fundraising Blog
01/07/2020 | Appeals
Details Matter
Digital Fundraising Key Metrics 101
This high-level overview of email, web and social marketing key metrics is for anyone who has been thinking about starting...
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Webinars: Proven Practices
Webinar Date: 01/14/2020 | Content Marketing
Digital Fundraising Key Metrics 101
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Give Your Mail a Boost with Low-Cost Premiums
Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...
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Fundraising Blog
08/27/2019 | Annual Fund
Give Your Mail a Boost with Low-Cost Premiums
Intro to Crowdfunding
In this webinar we cover Crowdfunding best practices. We discuss how to choose an appropriate goal, how to design a...
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Webinars: Proven Practices
Webinar Date: 08/07/2019 | Digital Fundraising
Intro to Crowdfunding

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