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Direct Mail Fundraising

Good to Great! Make the Most of Your Fundraising Program
You've probably heard the saying, "Don't sacrifice the good for the perfect." While that's generally good advice, why settle for...
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Fundraising Blog
10/01/2019 | Annual Fund
Good to Great! Make the Most of Your Fundraising Program
Three Strategies for Successful Telemarketing
Avoid alienating your donors using these 3 cost effective strategies to enhance your fundraising telemarketing efforts that are proven to...
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Fundraising Blog
09/24/2019 | Annual Fund
Three Strategies for Successful Telemarketing
Breaking up is hard to do…when your donors are engaged.
Neil Sedaka said it best, “Breaking up is hard to do”. When donors stop giving or when they stop interacting...
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Fundraising Blog
09/03/2019 | Annual Fund
Breaking up is hard to do…when your donors are engaged.
Essential Questions to Ask Before Embarking on Your Next Campaign
Before you write the first line of copy for your next campaign make sure that you have answered these Essential...
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Webinars: Proven Practices
Webinar Date: 10/03/2019 | Annual Fund
Essential Questions to Ask Before Embarking on Your Next Campaign
Give Your Mail a Boost with Low-Cost Premiums
Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...
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Fundraising Blog
08/27/2019 | Annual Fund
Give Your Mail a Boost with Low-Cost Premiums
Winning the Race That Is Your Next Fundraising Campaign
Just as you wouldn’t launch into a race without preparation, don’t start your next fundraising campaign without proper planning. Before...
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Fundraising Blog
08/06/2019 | Annual Fund
Winning the Race That Is Your Next Fundraising Campaign
Incorporating Milestones into Your Organization’s Fundraising
Organizational milestones, like anniversaries, are great achievements that deserve recognition and celebration, both internally within your organization and with your...
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Fundraising Blog
07/02/2019 | Appeals
Incorporating Milestones into Your Organization’s Fundraising
Meaningful Testing
I love to test. I enjoy the challenge that comes with developing new ideas that aim to lift response, increase...
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Fundraising Blog
06/04/2019 | Annual Fund
Meaningful Testing
Improve Your Fundraising Through Storytelling
Speaking about the Sundance Film Festival, Robert Redford said, “Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” ...
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Fundraising Blog
05/28/2019 | Appeals
Improve Your Fundraising Through Storytelling
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Priming the Pump – Increase Results with a Pre-Ask
With one small addition to your solicitation process you can dramatically increase the rate of return from your fundraising appeals....
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Webinars: Proven Practices
Webinar Date: 06/05/2019 | Annual Fund
Priming the Pump – Increase Results with a Pre-Ask
Looking Beyond Response Rate
You’ve heard us say it before: direct mail fundraising can be expensive. So, at Allegiance Fundraising Group, we are always...
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Fundraising Blog
04/30/2019 | Direct Mail Fundraising
Looking Beyond Response Rate

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