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Direct Mail Fundraising

Don’t Underestimate the $5 Donor

These so-called low-dollar donors have endless potential. But you must treat them with respect and help them realize their potential....

Fundraising Blog

03/03/2020 | Annual Fund

Don’t Underestimate the $5 Donor

Making the Most of Your House Prospects

Converting your exiting prospects is always cheaper than acquiring brand new ones. Learn how to best integrate your house prospects...

Fundraising Blog

02/10/2020 | Appeals

Making the Most of Your House Prospects

The “Double Play” That Will Bring Awareness to Your Nonprofit And Motivate People to Give

For an organization to thrive, effective marketing and fundraising communications are essential. You just can't accomplish both goals in a...

Fundraising Blog

02/04/2020 | Appeals

The “Double Play” That Will Bring Awareness to Your Nonprofit And Motivate People to Give

Make the Most of Your Next RFP

Tips for helping nonprofit organizations develop the best RFP or proposal possible.

Fundraising Blog

01/28/2020 | Budgeting & Planning

Make the Most of Your Next RFP

Joint Licensee Improves Upon Acquisition Excellence

Adding radio-specific prospects to direct-mail-acquisition campaign yields even higher response rate and much lower net cost to acquire.

Radio Case Study

01/27/2020 | Radio Acquisition

Joint Licensee Improves Upon Acquisition Excellence

Ask Array Testing Yields Surprising Results

Ask Array Testing Yields Surprising Results. Dynamic, less aggressive ask beats longtime control and generates more revenue

12/06/2019 | Renewals

Ask Array Testing Yields Surprising Results

Custom model gives new life to mature acquisition campaign

Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...

11/08/2019 | Donor Acquisition

Custom model gives new life to mature acquisition campaign

Good to Great! Make the Most of Your Fundraising Program

You've probably heard the saying, "Don't sacrifice the good for the perfect." While that's generally good advice, why settle for...

Fundraising Blog

10/01/2019 | Annual Fund

Good to Great! Make the Most of Your Fundraising Program

Three Strategies for Successful Telemarketing

Avoid alienating your donors using these 3 cost effective strategies to enhance your fundraising telemarketing efforts that are proven to...

Fundraising Blog

09/24/2019 | Annual Fund

Three Strategies for Successful Telemarketing

Breaking up is hard to do…when your donors are engaged.

Neil Sedaka said it best, “Breaking up is hard to do”. When donors stop giving or when they stop interacting...

Fundraising Blog

09/03/2019 | Annual Fund

Breaking up is hard to do…when your donors are engaged.

Essential Questions to Ask Before Embarking on Your Next Campaign

Before you write the first line of copy for your next campaign make sure that you have answered these Essential...

Webinars: Proven Practices

Webinar Date: 10/03/2019 | Annual Fund

Essential Questions to Ask Before Embarking on Your Next Campaign

Give Your Mail a Boost with Low-Cost Premiums

Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...

Fundraising Blog

08/27/2019 | Annual Fund

Give Your Mail a Boost with Low-Cost Premiums

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Finally, an End-to-End Fundraising Solution Accessible to all Nonprofits

DMW Fundraising and Member Benefits are now part of Allegiance Fundraising Group

Allegiance Fundraising Group brings together three well-established fundraising teams to create an end-to-end fundraising solution that makes it easier for you to reach your mission. Today you can turn to a single team for seamless fundraising strategy and implementation, donor management software, and membership loyalty programs.

Learn more about Allegiance Fundraising