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Direct Mail Fundraising

Critical Elements of a Successful Annual Fund Appeal Letter
An Annual Fund appeal is an important element in the yearly cycle of a nonprofit’s fundraising efforts. While special appeals...
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Fundraising Blog
09/07/2018 | annual fund
Critical Elements of a Successful Annual Fund Appeal Letter
My Favorite Metric
So many metrics, so little time! At Allegiance Fundraising Group, we use a healthy variety of metrics to determine the...
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Fundraising Blog
09/07/2018 | Budgeting & Planning
My Favorite Metric
Chimp Haven Ornament Package
The Situation Chimp Haven mails an ornament package to current donors for its annual year-end campaign. This past year, we...
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Case Studies
09/06/2018 | annual fund
Chimp Haven Ornament Package
Know Who You’re Mailing
We all know that what is good for one is not necessarily good for all: “Different strokes for different folks.”...
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Fundraising Blog
08/13/2018 | Direct Mail
Know Who You’re Mailing
Up Your Fundraising Game: Putting the Co-ops on Your Side
Cooperatives are national consumer databases with the donor transaction data from nonprofit organizations across all verticals. Your participation buys you...
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Fundraising Blog
08/13/2018 | Direct Mail Fundraising
Up Your Fundraising Game: Putting the Co-ops on Your Side
Questions to Ask Yourself When Results Fall Short
It happens. Despite all the thought, effort, and planning that go into a fundraising campaign, sometimes you don’t get the...
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Fundraising Blog
07/09/2018 | Direct Mail Fundraising
Questions to Ask Yourself When Results Fall Short
How to Use Upgrade Ask Strings
Although it might not seem all that important, including an upgrade ask in your appeals can result in significant revenue...
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Whitepapers & eBooks
03/21/2018 | Appeals
How to Use Upgrade Ask Strings
Direct Mail in an Increasingly Digital Age (yes, you still need to do it!)
Digital fundraising has become an ever-growing subject at conferences, during webinars, and in blogs. Topics such as A/B email testing,...
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Fundraising Blog
10/09/2017 | Digital Fundraising
Direct Mail in an Increasingly Digital Age (yes, you still need to do it!)
Simple Testing Techniques that Work
Hard-core direct marketers know: the devil (or the genius, depending on your viewpoint) is in the details. There are many...
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Webinars: Proven Practices
Webinar Date: 07/05/2017 | Direct Mail Fundraising
Simple Testing Techniques that Work
Save Money on Your Next Direct Mail Campaign
Do you want to lower the postage and production costs of your next direct mail campaign? With some upfront planning...
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Fundraising Blog
03/07/2017 | Direct Mail Fundraising
Save Money on Your Next Direct Mail Campaign
Converting Online Leads in the Mail
Are you letting your best leads languish? With the shift to digital fundraising a huge change is occurring in the...
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Fundraising Blog
03/07/2017 | Digital Fundraising
Converting Online Leads in the Mail
How to make communications more efficient for your nonprofit radio station
Developing and refreshing a communications plan is an important task for nonprofit and religious broadcasters. Every station has a kind...
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Fundraising Blog
02/13/2017 | Appeals
How to make communications more efficient for your nonprofit radio station

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