Direct Mail Fundraising

Temporary MemberCard Lifts Acquisition Response Rate
The Situation ValleyPBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit...
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Case Studies
02/13/2019 | Direct Mail Fundraising
Temporary MemberCard Lifts Acquisition Response Rate
When you can benefit from a fundraising audit
Regardless of whether or not you have an ongoing relationship with a Fundraising agency, there are times when you are...
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Fundraising Blog
01/29/2019 | Budgeting & Planning
When you can benefit from a fundraising audit
Three Questions to Ask Your Agency Partner
Your direct response agency can provide a great deal of value to your fundraising program. One of the most significant...
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Fundraising Blog
01/09/2019 | Budgeting & Planning
Three Questions to Ask Your Agency Partner
Fire Up Your Annual Fund: List, Offer and Creative
In this 1-hour webinar we'll review the 3 structural elements of all direct response appeals: the list, the offer &...
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Webinars: Proven Practices
Webinar Date: 02/06/2019 | Appeals
Fire Up Your Annual Fund: List, Offer and Creative
Tax Receipts – A Great Way to Jump-Start the New Calendar Year
After the frenzy of calendar year-end is over, there is a natural inclination to take a deep breath, celebrate our...
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Fundraising Blog
11/05/2018 | Tax Receipts
Tax Receipts – A Great Way to Jump-Start the New Calendar Year
4 Fatal Fundraising Flaws
[one_half] Is your fundraising feeling a little flat? If so, maybe it’s because you’ve fallen prey to one of these...
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Fundraising Blog
10/30/2018 | Annual Fund
4 Fatal Fundraising Flaws
AFG Beats “the Other Guy”
The Situation The Nine Network wanted to test two separate approaches to recapturing lapsed members. The control was the Allegiance...
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Case Studies
10/26/2018 | Lapsed Reactivation
AFG Beats “the Other Guy”
Too Many Cooks!
Have you heard of the old saying, “Too many cooks can spoil the broth”? Well, the same goes for fundraising. When...
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Fundraising Blog
10/05/2018 | Annual Fund
Too Many Cooks!
Critical Elements of a Successful Annual Fund Appeal Letter
An Annual Fund appeal is an important element in the yearly cycle of a nonprofit’s fundraising efforts. While special appeals...
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Fundraising Blog
09/07/2018 | Annual Fund
Critical Elements of a Successful Annual Fund Appeal Letter
My Favorite Metric
So many metrics, so little time! At Allegiance Fundraising Group, we use a healthy variety of metrics to determine the...
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Fundraising Blog
09/07/2018 | Budgeting & Planning
My Favorite Metric
SCETV Sustainer EFT Conversion
Campaign yields unprecedented gains in donor retention and revenue The Situation The ETV Endowment supports South Carolina’s state network for...
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Case Studies
09/07/2018 | Sustainers / Monthly Giving
SCETV Sustainer EFT Conversion
Chimp Haven Ornament Package
The Situation Chimp Haven mails an ornament package to current donors for its annual year-end campaign. This past year, we...
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Case Studies
09/06/2018 | Direct Mail Fundraising
Chimp Haven Ornament Package

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