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Direct Mail Fundraising

Ask Array Testing Yields Surprising Results

Ask Array Testing Yields Surprising Results. Dynamic, less aggressive ask beats longtime control and generates more revenue

12/06/2019 | Renewals

Ask Array Testing Yields Surprising Results

Custom model gives new life to mature acquisition campaign

Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...

11/08/2019 | Donor Acquisition

Custom model gives new life to mature acquisition campaign

Good to Great! Make the Most of Your Fundraising Program

You've probably heard the saying, "Don't sacrifice the good for the perfect." While that's generally good advice, why settle for...

Fundraising Blog

10/01/2019 | Annual Fund

Good to Great! Make the Most of Your Fundraising Program

Three Strategies for Successful Telemarketing

Avoid alienating your donors using these 3 cost effective strategies to enhance your fundraising telemarketing efforts that are proven to...

Fundraising Blog

09/24/2019 | Annual Fund

Three Strategies for Successful Telemarketing

Breaking up is hard to do…when your donors are engaged.

Neil Sedaka said it best, “Breaking up is hard to do”. When donors stop giving or when they stop interacting...

Fundraising Blog

09/03/2019 | Annual Fund

Breaking up is hard to do…when your donors are engaged.

Essential Questions to Ask Before Embarking on Your Next Campaign

Before you write the first line of copy for your next campaign make sure that you have answered these Essential...

Webinars: Proven Practices

Webinar Date: 10/03/2019 | Annual Fund

Essential Questions to Ask Before Embarking on Your Next Campaign

Give Your Mail a Boost with Low-Cost Premiums

Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...

Fundraising Blog

08/27/2019 | Annual Fund

Give Your Mail a Boost with Low-Cost Premiums

Winning the Race That Is Your Next Fundraising Campaign

Just as you wouldn’t launch into a race without preparation, don’t start your next fundraising campaign without proper planning. Before...

Fundraising Blog

08/06/2019 | Annual Fund

Winning the Race That Is Your Next Fundraising Campaign

Incorporating Milestones into Your Organization’s Fundraising

Organizational milestones, like anniversaries, are great achievements that deserve recognition and celebration, both internally within your organization and with your...

Fundraising Blog

07/02/2019 | Appeals

Incorporating Milestones into Your Organization’s Fundraising

Meaningful Testing

I love to test. I enjoy the challenge that comes with developing new ideas that aim to lift response, increase...

Fundraising Blog

06/04/2019 | Annual Fund

Meaningful Testing

Improve Your Fundraising Through Storytelling

Speaking about the Sundance Film Festival, Robert Redford said, “Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” ...

Fundraising Blog

05/28/2019 | Appeals

Improve Your Fundraising Through Storytelling

Why Over Suppressing in Acquisition is Bad for Your Organization

If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...

Fundraising Blog

05/07/2019 | Appeals

Why Over Suppressing in Acquisition is Bad for Your Organization

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Finally, an End-to-End Fundraising Solution Accessible to all Nonprofits

DMW Fundraising and Member Benefits are now part of Allegiance Fundraising Group

Allegiance Fundraising Group brings together three well-established fundraising teams to create an end-to-end fundraising solution that makes it easier for you to reach your mission. Today you can turn to a single team for seamless fundraising strategy and implementation, donor management software, and membership loyalty programs.

Learn more about Allegiance Fundraising