Direct Mail Fundraising

Persistence Pays Off: APT’s growing e-renewal program helps the station reach new heights
APT’s renewal program improves year-over-year due to the thoughtful incorporation of a digital e-renewal series.
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Case Studies
06/09/2020 | Appeals
Persistence Pays Off: APT’s growing e-renewal program helps the station reach new heights
Fundraising During a Presidential Election Year
Protect your revenue streams and make sure that your organization’s message doesn’t get drowned out by the political cacophony of...
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Fundraising Blog
05/26/2020 | Appeals
Fundraising During a Presidential Election Year
7 Key Database Metrics
Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And...
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Webinars: Proven Practices
Webinar Date: 05/05/2020 | Annual Fund
7 Key Database Metrics
Fundraising During These Unprecedented Times
Your community may need your organization and the services it provides, now more than ever, and it’s okay to ask...
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Fundraising Blog
04/07/2020 | Appeals
Fundraising During These Unprecedented Times
Don’t Underestimate the $5 Donor
These so-called low-dollar donors have endless potential. But you must treat them with respect and help them realize their potential....
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Fundraising Blog
03/03/2020 | Annual Fund
Don’t Underestimate the $5 Donor
Making the Most of Your House Prospects
Converting your exiting prospects is always cheaper than acquiring brand new ones. Learn how to best integrate your house prospects...
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Fundraising Blog
02/10/2020 | Appeals
Making the Most of Your House Prospects
The “Double Play” That Will Bring Awareness to Your Nonprofit And Motivate People to Give
For an organization to thrive, effective marketing and fundraising communications are essential. You just can't accomplish both goals in a...
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Fundraising Blog
02/04/2020 | Appeals
The “Double Play” That Will Bring Awareness to Your Nonprofit And Motivate People to Give
Make the Most of Your Next RFP
Tips for helping nonprofit organizations develop the best RFP or proposal possible.
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Fundraising Blog
01/28/2020 | Budgeting & Planning
Make the Most of Your Next RFP
Joint Licensee Improves Upon Acquisition Excellence
Adding radio-specific prospects to direct-mail-acquisition campaign yields even higher response rate and much lower net cost to acquire.
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Case Studies
01/27/2020 | Radio Acquisition
Joint Licensee Improves Upon Acquisition Excellence
Ask Array Testing Yields Surprising Results
Ask Array Testing Yields Surprising Results. Dynamic, less aggressive ask beats longtime control and generates more revenue
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Case Studies
12/06/2019 | Renewals
Ask Array Testing Yields Surprising Results
Custom model gives new life to mature acquisition campaign
Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and...
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Case Studies
11/08/2019 | Donor Acquisition
Custom model gives new life to mature acquisition campaign
Good to Great! Make the Most of Your Fundraising Program
You've probably heard the saying, "Don't sacrifice the good for the perfect." While that's generally good advice, why settle for...
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Fundraising Blog
10/01/2019 | Annual Fund
Good to Great! Make the Most of Your Fundraising Program

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