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Direct Mail Fundraising

Meaningful Testing
I love to test. I enjoy the challenge that comes with developing new ideas that aim to lift response, increase...
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Fundraising Blog
06/04/2019 | Annual Fund
Meaningful Testing
Improve Your Fundraising Through Storytelling
Speaking about the Sundance Film Festival, Robert Redford said, “Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” ...
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Fundraising Blog
05/28/2019 | Appeals
Improve Your Fundraising Through Storytelling
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Priming the Pump – Increase Results with a Pre-Ask
With one small addition to your solicitation process you can dramatically increase the rate of return from your fundraising appeals....
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Webinars: Proven Practices
Webinar Date: 06/05/2019 | Annual Fund
Priming the Pump – Increase Results with a Pre-Ask
Looking Beyond Response Rate
You’ve heard us say it before: direct mail fundraising can be expensive. So, at Allegiance Fundraising Group, we are always...
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Fundraising Blog
04/30/2019 | Direct Mail Fundraising
Looking Beyond Response Rate
Montana PBS Annual Fund
Total net revenue surpassed all expectations! The Situation Historically, Montana PBS developed all direct mail fundraising appeals in-house and partnered...
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Case Studies
04/04/2019 | Annual Fund
Montana PBS Annual Fund
Three Keys to Successful List Testing in Direct Mail
Even the best direct mail fundraising programs need to be injected with new sources of good prospects for sustained file...
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Fundraising Blog
04/02/2019 | Direct Mail Fundraising
Three Keys to Successful List Testing in Direct Mail
12 Ways to Sabotage Your Fundraising Appeals
Most organizations don’t set out to sabotage their fundraising appeals, but they are doing just that through lack of knowledge,...
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Webinars: Proven Practices
Webinar Date: 05/08/2019 | Annual Fund
12 Ways to Sabotage Your Fundraising Appeals
Listen to Your Donors: Advantages of Gift Designation
Why do your donors choose to support you? What is it that sets your organization apart from others? The answers...
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Fundraising Blog
03/04/2019 | Annual Fund
Listen to Your Donors: Advantages of Gift Designation
Temporary MemberCard Lifts Acquisition Response Rate
The Situation ValleyPBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit...
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Case Studies
02/13/2019 | Direct Mail Fundraising
Temporary MemberCard Lifts Acquisition Response Rate
When you can benefit from a fundraising audit
Regardless of whether or not you have an ongoing relationship with a Fundraising agency, there are times when you are...
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Fundraising Blog
01/29/2019 | Budgeting & Planning
When you can benefit from a fundraising audit
Three Questions to Ask Your Agency Partner
Your direct response agency can provide a great deal of value to your fundraising program. One of the most significant...
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Fundraising Blog
01/09/2019 | Budgeting & Planning
Three Questions to Ask Your Agency Partner

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