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Direct Mail Fundraising

Virginia Public Media Donor Penetration Analysis
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
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Case Studies
12/09/2020 | Donor Acquisition
Virginia Public Media Donor Penetration Analysis
The Forgotten Factors of Acquisition Mail
In this webinar, we explore some of the lesser known elements that have the greatest impact on the performance of...
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Webinars: Proven Practices
Webinar Date: 11/12/2020 | Direct Mail Fundraising
The Forgotten Factors of Acquisition Mail
Food Bank Benchmarking
How are Food Banks performing against key metrics, and how is your Food Bank stacking up?
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Webinars: Rocktober
Webinar Date: 10/07/2020 | Analytics
Food Bank Benchmarking
Major Donors: When and What to Mail
During this session we discuss the importance of regularly reaching out to these dedicated donors that have raised their hands...
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Webinars: Rocktober
Webinar Date: 10/14/2020 | Appeals
Major Donors: When and What to Mail
AFG Show and Tell
In this session, we look at the creative used in successful direct mail and digital campaigns and the strategy behind...
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Webinars: Rocktober
Webinar Date: 10/15/2020 | Appeals
AFG Show and Tell
Right-Sizing Direct Mail Suppression Pays Off in Two Big Ways for KCTS
KCTS sees both results and net revenue positively impacted by right-sizing their suppression file.
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Case Studies
08/26/2020 | Direct Mail Fundraising
Right-Sizing Direct Mail Suppression Pays Off in Two Big Ways for KCTS
Fundraising without the Support of On-Air Pledge
Here are a few tips on fundraising outside of pledge periods to help you make up for lost revenue.
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Fundraising Blog
08/25/2020 | Annual Fund
Fundraising without the Support of On-Air Pledge
New Take on Renewals Pays Off:
Year-Over-Year Growth for KCTS 9
AFG's new strategy for renewals resulted in year-over-year growth for KCTS 9.
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Case Studies
08/18/2020 | Direct Mail Fundraising
New Take on Renewals Pays Off:
Year-Over-Year Growth for KCTS 9
Tips for Maximizing Your Ask Strategy
Ideas for developing an ask strategy that will make the most of your next campaign.
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Fundraising Blog
08/06/2020 | Annual Fund
Tips for Maximizing Your Ask Strategy
Fundraising through a Crisis: Iowa Public Radio Exceeds Goal by 23% during Pandemic
IPR's Challenge Match package increased the number of gifts from lapsed donors by 65% compared to the prior year.
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Case Studies
07/31/2020 | Appeals
Fundraising through a Crisis: Iowa Public Radio Exceeds Goal by 23% during Pandemic
Persistence Pays Off: APT’s growing e-renewal program helps the station reach new heights
APT’s renewal program improves year-over-year due to the thoughtful incorporation of a digital e-renewal series.
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Case Studies
06/09/2020 | Appeals
Persistence Pays Off: APT’s growing e-renewal program helps the station reach new heights
Fundraising During a Presidential Election Year
Protect your revenue streams and make sure that your organization’s message doesn’t get drowned out by the political cacophony of...
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Fundraising Blog
05/26/2020 | Appeals
Fundraising During a Presidential Election Year

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