Appeals

Meaningful Testing
I love to test. I enjoy the challenge that comes with developing new ideas that aim to lift response, increase...
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Fundraising Blog
06/04/2019 | Annual Fund
Meaningful Testing
Improve Your Fundraising Through Storytelling
Speaking about the Sundance Film Festival, Robert Redford said, “Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” ...
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Fundraising Blog
05/28/2019 | Appeals
Improve Your Fundraising Through Storytelling
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Priming the Pump – Increase Results with a Pre-Ask
With one small addition to your solicitation process you can dramatically increase the rate of return from your fundraising appeals....
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Webinars: Proven Practices
Webinar Date: 06/05/2019 | Annual Fund
Priming the Pump – Increase Results with a Pre-Ask
12 Ways to Sabotage Your Fundraising Appeals
Most organizations don’t set out to sabotage their fundraising appeals, but they are doing just that through lack of knowledge,...
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Webinars: Proven Practices
Webinar Date: 05/08/2019 | Annual Fund
12 Ways to Sabotage Your Fundraising Appeals
Beyond the Crystal Ball: Using Data to Target Appeals
We all know there are millionaires hiding out in our databases...steadily giving $65 a year simply because we don't ask...
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Webinars: Proven Practices
Webinar Date: 03/06/2019 | Appeals
Beyond the Crystal Ball: Using Data to Target Appeals
Listen to Your Donors: Advantages of Gift Designation
Why do your donors choose to support you? What is it that sets your organization apart from others? The answers...
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Fundraising Blog
03/04/2019 | Annual Fund
Listen to Your Donors: Advantages of Gift Designation
4 ways to improve your non-profit’s donation page
In the nonprofit digital fundraising business, your website donation page is perhaps the most key part of your donor’s online...
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Fundraising Blog
02/25/2019 | Appeals
4 ways to improve your non-profit’s donation page
Fire Up Your Annual Fund: List, Offer and Creative
In this 1-hour webinar we review the 3 structural elements of all direct response appeals: the list, the offer &...
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Webinars: Proven Practices
Webinar Date: 02/06/2019 | Appeals
Fire Up Your Annual Fund: List, Offer and Creative
Avoiding the Costs Of Your Fundraising Email Being Labeled Spam
Fundraising emails are generally no more than a couple hundred words, taking but mere seconds to open and read. However,...
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Fundraising Blog
10/18/2018 | Digital Fundraising
Avoiding the Costs Of Your Fundraising Email Being Labeled Spam
Scheduling Appeals for Optimum Results
Did you know that 3:30 on a Thursday afternoon is the optimum time to send an email appeal? Or that...
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Webinars: Proven Practices
Webinar Date: 08/01/2018 | Appeals
Scheduling Appeals for Optimum Results
How to Use Upgrade Ask Strings
Although it might not seem all that important, including an upgrade ask in your appeals can result in significant revenue...
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Whitepapers & eBooks
03/21/2018 | Direct Mail Fundraising
How to Use Upgrade Ask Strings

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