Three Ways to Make More Money

Three Ways to Make More Money
Date Published
Debbie Merlino

Everyone knows that to lose weight you need to eat less and exercise more. There are all manner of gadgets, gimmicks, and gizmos to help you accomplish this. From plastic, color-coded specifically sized food containers… to juice fasts… to low-calorie frozen meals… to Weight Watchers… even the ThighMaster. You can incorporate any of these into your lifestyle, utilizing the dual strategies of eating less and exercising more, and ultimately reach your goal of losing weight.


You may have already succeeded at slimming down your waist, but what have you done to beef up your donor revenues?

Just as there are only two ways to lose weight, there are just three ways to make more money:

  1. Acquire More Donors
  2. Generate More Gifts per Donor
  3. Increase the Average Gift

Acquiring more donors can be accomplished through a combination of aggressive new donor acquisition efforts and a strategy for increasing donor retention – potentially through both recapturing more one-time donors and implementing a recurring giving program to stave off attrition.

Generating more gifts per donor and achieving a higher average gift may be realized through testing segmentation strategies, offers, and case for giving.

As you start to think about the next fiscal year, consider which one (or two) of these three strategies will make the most impact on your program. Then use the chart below to select the tactics you’ll test to help you reach your goals.

3 Ways To Make More Money

Debbie Merlino
About the Author:
Debbie Merlino
President, Agency Services

As President of Agency Services, Debbie is responsible for overall client satisfaction. She works to ensure AFG’s winning strategies are being shared throughout the organization for the benefit of all our clients. Debbie is frequently out on the road sharing insights with others and listening to your challenges so we can develop solutions.

What excites you about your work at AFG?

I get to meet the best people and hear their stories. Hardly anyone says they planned to work in development. Learning how our clients found themselves in this profession and hearing the stories of the people they serve is inspirational.

If you weren’t at AFG, what would you be doing?

Attempting the life of a freelance journalist, working in a bookstore, and/or doing a podcast for my own enjoyment.

What are your hobbies/interests outside AFG?

Making people laugh. It’s thrilling! Especially when done purposefully and I’m on stage ; ) I also enjoy yoga and a well-crafted cocktail.

Get the fundraising solutions you need to fuel your mission.

Get Started

Finally, an End-to-End Fundraising Solution Accessible to all Nonprofits

DMW Fundraising and Member Benefits are now part of Allegiance Fundraising Group

Allegiance Fundraising Group brings together three well-established fundraising teams to create an end-to-end fundraising solution that makes it easier for you to reach your mission. Today you can turn to a single team for seamless fundraising strategy and implementation, donor management software, and membership loyalty programs.

Learn more about Allegiance Fundraising