Three Ways to Make More Money
Everyone knows that to lose weight you need to eat less and exercise more. There are all manner of gadgets, gimmicks, and gizmos to help you accomplish this. From plastic, color-coded specifically sized food containers… to juice fasts… to low-calorie frozen meals… to Weight Watchers… even the ThighMaster. You can incorporate any of these into your lifestyle, utilizing the dual strategies of eating less and exercising more, and ultimately reach your goal of losing weight.
You may have already succeeded at slimming down your waist, but what have you done to beef up your donor revenues?
Just as there are only two ways to lose weight, there are just three ways to make more money:
- Acquire More Donors
- Generate More Gifts per Donor
- Increase the Average Gift
Acquiring more donors can be accomplished through a combination of aggressive new donor acquisition efforts and a strategy for increasing donor retention – potentially through both recapturing more one-time donors and implementing a recurring giving program to stave off attrition.
Generating more gifts per donor and achieving a higher average gift may be realized through testing segmentation strategies, offers, and case for giving.
As you start to think about the next fiscal year, consider which one (or two) of these three strategies will make the most impact on your program. Then use the chart below to select the tactics you’ll test to help you reach your goals.