Three Questions to Ask Your Agency Partner

Date Published
Brett Jones

Your direct response agency can provide a great deal of value to your fundraising program. One of the most significant ways is by imparting the expertise and insight the agency develops working with many different organizations. To get the most of your agency relationship and help nurture growth in your program, you should ask these three questions to unlock the best insight your agency has to offer.

  1. “What is the best way to spend my budget to achieve my goals?”
    Fundraising programs can fall victim to what was done the year before. Don’t be afraid to rethink your program. Now, don’t get me wrong — I am not talking about change for the sake of change. However, if your organization has a goal to grow membership by 10% in a certain number of years, hope won’t get you there. You have to have a plan for how to make it happen.
  2. “If we had 10% more or less to spend, what would the plan look like?”
    Asking this question will help you understand where your best opportunities are for growth, and which areas don’t make as much sense to invest in. You will also be prepared for how to allocate resources if you face changes in your budget by knowing where you could skinny up your program if you had to, and where you should be investing for the future. (If your results are falling short, take a look at Questions to Ask Yourself When Results Fall Short.)
  3. “Take a look at my results data. What do you think?”
    If you need help finding specific metrics or reports, you should ask for and receive them. However, sometimes it’s best to let the data tell the story. Rather than looking for metrics that support the point you’re trying to make, allow your agency partner to help you find the story in your program by providing the data. You may be surprised what you learn! (If you haven’t done a formal analysis in a while consider these options to examine the health of your program.)

One thing is guaranteed, your agency is highly invested in your success! Sometimes the secret to success lies in taking a different approach to how your organization and the agency interact. If you aren’t asking these questions already, I hope you will. I bet you will be happy with the outcome!

About the Author:
Brett Jones
Vice President of Client Management, Agency Services

Role at the Company

I lead the Agency Services Client Management team. I challenge the team to continually improve our strategy, creative and service, and develop new ideas, so we can provide better solutions and outcomes to our clients.

What excites you about your work at AFG?

I love fundraising! In my career I have had the chance to work with many different organizations that are doing incredible work and really making a difference. I enjoy helping them meet and exceed their goals so they can advance their missions. 

If you weren’t at AFG, what would you be doing?

I have always wanted to work with non-profits and love fundraising. It’s my way of contributing to the greater good. I can’t imagine what else I would do!

What are your hobbies/interests outside AFG?

I love reading, ice skating, and going to the beach in the summer, but most of I love spending time with my daughter.

What’s something most people don’t know about you?

Brett is my middle name. I’m actually Sara Brett. But don’t call me Sara if you want me to answer!

What’s your favorite childhood memory?

I remember the first time I rode a bike without training wheels. I was so proud of myself. I was so excited to visit my neighborhood friends by myself.

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