Three Questions to Ask Your Agency Partner
Your direct response agency can provide a great deal of value to your fundraising program. One of the most significant ways is by imparting the expertise and insight the agency develops working with many different organizations. To get the most of your agency relationship and help nurture growth in your program, you should ask these three questions to unlock the best insight your agency has to offer.
- “What is the best way to spend my budget to achieve my goals?”
Fundraising programs can fall victim to what was done the year before. Don’t be afraid to rethink your program. Now, don’t get me wrong — I am not talking about change for the sake of change. However, if your organization has a goal to grow membership by 10% in a certain number of years, hope won’t get you there. You have to have a plan for how to make it happen.
- “If we had 10% more or less to spend, what would the plan look like?”
Asking this question will help you understand where your best opportunities are for growth, and which areas don’t make as much sense to invest in. You will also be prepared for how to allocate resources if you face changes in your budget by knowing where you could skinny up your program if you had to, and where you should be investing for the future. (If your results are falling short, take a look at Questions to Ask Yourself When Results Fall Short.)
- “Take a look at my results data. What do you think?”
If you need help finding specific metrics or reports, you should ask for and receive them. However, sometimes it’s best to let the data tell the story. Rather than looking for metrics that support the point you’re trying to make, allow your agency partner to help you find the story in your program by providing the data. You may be surprised what you learn! (If you haven’t done a formal analysis in a while consider these options to examine the health of your program.)
One thing is guaranteed, your agency is highly invested in your success! Sometimes the secret to success lies in taking a different approach to how your organization and the agency interact. If you aren’t asking these questions already, I hope you will. I bet you will be happy with the outcome!