Tapping into a donor’s emotions can encourage more giving online

Tapping into a donors emotion can encourage more giving to nonprofits and other charities.
Date Published
06/19/2014

Nonprofits are slowly coming to the realization that one of the ways to encourage donors to give more is to make the process seamless and easy. Donation management software is one way to achieve this goal, but another is right at their fingertips, and of those they’re looking for contributions from as well: the Internet.

According to data from the National Philanthropic Trust, 88 percent of U.S. households make some form of donation to a charitable organization. As a nonprofit looking to raise more money, it only makes sense to use any available tools that simplify this process.

The Nonprofit Marketing Blog has some valuable tips for any charity looking to strengthen its online fundraising effort and one key takeaway is to connect with donors on an emotional level. One of the ways this can be done is to make sure the giving website is designed in such a way that not only inspires donors to give once, but to do so consistently.

The Internet is a powerful tool and one that should be taken advantage of by nonprofits when it comes to fundraising. However, the key is to do so in a manner that is both strategic and thought provoking.

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