Data Tracking and Analysis Support Decision-Making
Let your data be your guide. Find out what works and what doesn’t. Our fully relational database provides infinite file segmentation for reporting and analysis. Comprehensive analysis is the key to learning about and deepening relationships with your listeners, viewers, and members.
Eliminate the need to remember what reports and utilities to run and when to run them. Set up reports to run automatically on a user-defined schedule and receive the results via email. Managing and analyzing on-air drives, sustainers, renewals, major gifts, and other aspects of your individual giving operation has never been easier.
Accurately analyze your sustainer program. A link to the original pledge is always maintained for better tracking of lifetime value and for changing donation levels. Identify sustainer problems as they occur and access the accounts to handle them from the monitoring dashboard.
With Allegiance, every piece of data is stored in its own field so you can conduct sophisticated analysis in nearly unlimited combinations. A vast range of built-in and custom reports allow analysis of single campaigns or multiple campaigns conducted over time.
For each account, Allegiance stores a record of every mailing/email appeal and its segment along with a snapshot of the account status at the time of the appeal. Preserving this data is vital for accurate and useful analysis reports.
Allegiance’s reporting tools allow you to:
- Analyze solicitation appeals to determine respondents’ and non-respondents’ behavior so you can more accurately target the most productive file segments for additional gift solicitation.
- Evaluate the effectiveness of renewal upgrades with specialized reporting features.
- Run built-in analysis reports to generate donor counts, payment summaries, donor and solicitation profiles, renewals, pledge fulfillment, cash flow, and lifetime value.
Allegiance offers eight types of analysis reports and the ability to define up to 999 customized reports for each type. You can also save your parameters and select them to run at any time.
All Allegiance reports can be printed or downloaded into spreadsheets.