Simple Testing Techniques that Work

Date Published
Sue Guttormson

Hard-core direct marketers know: the devil (or the genius, depending on your viewpoint) is in the details. There are many variables that can affect the response to your appeals, and many of them have nothing to do with your copy. Join us to learn what’s important to test and what’s not, how to execute a valid test, and how to use test results to inform and improve your fundraising.

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