Scheduling Appeals for Optimum Results
Did you know that 3:30 on a Thursday afternoon is the optimum time to send an email appeal? Or that if you drop a second appeal mail identical to the first one 10 days after the original drop date that you’ll generate at least 50% of the amount raised with the first appeal? Or that in communities with large federal work forces (civil service or military) timing appeals to coincide with payroll dates can boost response rates? Learn how timing, multi-channel approaches, and other factors can affect your fundraising results.