New PBS TVault Integration
Allegiance has partnered with PBS to create a sync between Allegiance Fundraising and the upcoming PBS Transaction Vault (TVault). TVault, an expansion of the PBS digital infrastructure designed to help stations collect donations on digital platforms, will store transaction data related to donations made via some PBS national properties. PBS mobile and Over-the-Top (OTT) apps on Apple, Android and Amazon devices, as well as web-based donation solutions, will all be integrated with TVault. This will be done such that data should flow seamlessly from the donation experiences back to station CRMs. The data collected will inform PBS business decisions related to creating new revenue opportunities, enriched content experiences and connections between stations and their members.