Montana PBS Annual Fund
Total net revenue surpassed all expectations!
Historically, Montana PBS developed all direct mail fundraising appeals in-house and partnered with local vendors for print and lettershop production. They believed this was the most cost-effective method for fundraising. However, it placed a heavy burden on an already stretched-thin staff and didn’t always produce the desired revenue results.
The station was looking to free up internal resources and increase its bottom line, but was skeptical – believing that working with an agency would result in higher costs and therefore less net revenue. But considering Allegiance Fundraising’s successful efforts at other stations, Montana PBS decided to reach out and utilize our direct mail fundraising services, placing its August direct mail campaign with us.
- Allegiance Fundraising more than surpassed expectations for Montana PBS, both in services provided and results generated. Total net revenue from this one campaign exceeded that of the total net revenue from all in-house mailings from the previous fiscal year by 18.5%.
- As a result of this campaign’s success, the station moved all active and lapsed donor mailings to Allegiance Fundraising– thus freeing up internal resources. Montana PBS quickly learned the advantages of working with a team of experienced fundraising professionals and looks forward to large net revenue gains in the months to come!
Total net revenue surpassed all expectations while freeing up internal resources.