Free Up Staff & Generate More Revenue

MontanaPBS-Annual-Fund-CaseStudy
Date Published
04/04/2019
Author
Brett Jones

Total net revenue surpassed all expectations!

The Situation

Historically, Montana PBS developed all direct mail fundraising appeals in-house and partnered with local vendors for print and lettershop production. They believed this was the most cost-effective method for fundraising. However, it placed a heavy burden on a staff that was already stretched thin and didn’t always produce the desired revenue results.

The station was looking to free up internal resources and increase its bottom line, but was skeptical – believing that working with an agency would result in higher costs and therefore less net revenue. But considering Allegiance Fundraising’s successful efforts at other stations, Montana PBS decided to reach out and utilize our direct mail fundraising services, placing its August direct mail campaign with us.

The Strategy

Working in partnership with Allegiance Fundraising, Montana PBS mailed two efforts of the Annual Fund package to its active and lapsed members. The letter copy made a strong case for giving by including compelling, program-specific reasons for viewers to support their favorite shows. The easily customizable package showcased Montana PBS’ on-air schedule, local productions, and services to the community. Follow-up efforts featured an eye-catching post-it note, asking members to send a gift if they hadn’t already done so.
MontanaPBS Annual fund support

 

The Results

  • Allegiance Fundraising more than surpassed expectations for Montana PBS, both in services provided and results generated. Total net revenue from this one campaign exceeded that of the total net revenue from all in-house mailings from the previous fiscal year by 18.5%.
  • As a result of this campaign’s success, the station moved all active and lapsed donor mailings to Allegiance Fundraising– thus freeing up internal resources. Montana PBS quickly learned the advantages of working with a team of experienced fundraising professionals and looks forward to large net revenue gains in the months to come!

Total net revenue surpassed all expectations while freeing up internal resources.

About the Author:
Brett Jones
Vice President of Client Management, Agency Division

Role at the Company

I lead the Agency Services Client Management team. I challenge the team to continually improve our strategy, creative and service, and develop new ideas, so we can provide better solutions and outcomes to our clients.

What excites you about your work at AFG?

I love fundraising! In my career I have had the chance to work with many different organizations that are doing incredible work and really making a difference. I enjoy helping them meet and exceed their goals so they can advance their missions. 

If you weren’t at AFG, what would you be doing?

I have always wanted to work with non-profits and love fundraising. It’s my way of contributing to the greater good. I can’t imagine what else I would do!

What are your hobbies/interests outside AFG?

I love reading, ice skating, and going to the beach in the summer, but most of I love spending time with my daughter.

What’s something most people don’t know about you?

Brett is my middle name. I’m actually Sara Brett. But don’t call me Sara if you want me to answer!

What’s your favorite childhood memory?

I remember the first time I rode a bike without training wheels. I was so proud of myself. I was so excited to visit my neighborhood friends by myself.

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