We all know the importance of supporting local businesses – more money spent at local retailers and restaurants means more money staying in your community. You’ve heard the term “shop local” and maybe you’ve even participated in “Small Business Saturday” after the Thanksgiving holiday, but how does this relate to your fundraising efforts? Could you be giving more attention to your local partners, or potential local partners?
Here are some of the reasons to think local:
- Local businesses are more likely to utilize other local businesses like banks, service providers, and farms.
- Local businesses tend to be more philanthropic and accountable in their communities.
- Your neighbors, supporters, volunteers, etc. are operating these establishments!
When it comes to creating a locally-focused loyalty program within your organization, strive to create mutually beneficial opportunities. Build relationships with the “Mom and Pop” establishments in your neighborhood. Work with local theaters for events and ticket giveaways. Create underwriting and sponsorship opportunities with the organizations you visit and support on a daily basis. They may get a new customer, and you’ll get a lasting partnership. With this joint interest in the community, a great deal can be accomplished.