AFG helps KLRU make the most of local Giving Day
Our Digital Team reviewed the opportunity and recommended a combination of paid tactics including Facebook, Bing, and Google Ads.
We also recommended getting out early in search, ahead of other teams, with an specific eye toward establishing Google Ads authority, so that when central Texans started Googling for related keywords, KLRU’s search engine marketing ads would be most likely to appear in Google’s top search return positions.
The Allegiance Fundraising Google Ads effort helped drive a 130% increase in KLRU’s donation page traffic during their Amplify Austin central Texas charitable giving campaign, which led to their largest gross donation haul yet!
Our Facebook and search engine marketing efforts helped drive a 130% increase in traffic to KLRU’s donation pages, with Facebook click costs of less than $1.00 and a Google Ads click-through rate performance averaging over 5%. With no other paid campaigns in the mix, KLRU had its highest donation returns, the Allegiance Fundraising managed spend the only addition to the promotion of their campaign.