It’s 2019 – Do We Still Value Physical Over Digital Goods?
We live in a world where everything- from our novels, to our music, and even our wallets- are becoming digitized. There’s no doubt that digital goods are playing a huge role in our modern society, with a new trend beckoning each day. That being said, the value placed on physical goods continues to be higher than the allure of its digital counterpart. People want the real deal!
Think about this as it relates to your fundraising efforts. You’ve heard that handling a premium on the air is most effective, instantly giving value to that beloved mug, or CD set. The connection is established right away, as donors imagine themselves having possession of the item. A physical good also offers the potential for that item to be cherished, held on to, and even passed down, leaving a mark on your donors that a digital item cannot. When enticed with a digital item, people feel as though it is not truly “theirs.” It is not surprising then, that people will pay more for physical items over digital.
There are certainly advantages to offering digital premiums.
- No need for keeping inventory
- Free, and virtually instant, delivery
And while it is undeniable that digital goods carry some serious weight in today’s day in age, the fact is unwavering: folks value physical goods more than digital.
Consider how your donor loyalty program can reinforce this concept and maximize the perceived value of physical touch and possession.
If you’re looking to improve your membership fundraising results, we offer affordable, easy-to-use loyalty programs that will deliver lasting value for you and your donors. As one of the leading providers of contributor loyalty programs since 1990, we have developed and managed benefit programs for well over 200 public media and other nonprofit organizations nationwide.
Contact us to find out how our turnkey donor loyalty program can help you.