How to craft a strong nonprofit fundraising campaign

Nonprofit fundraising efforts can be optimized by having a solid campaign plan in place.
Date Published
08/06/2014

Nonprofit fundraising is a difficult task. However, not having a solid plan for a campaign makes things even harder. Simply asking repeat donors for increased financial contributions isn’t enough. Eventually, new giving pipelines will need to be established and a strategy for accomplishing this goal must be implemented in order to be truly effective.

There are a number of steps that should be included in any fundraising campaign. Network for Good’s Nonprofit Marketing Blog offers a number of tips to ensure the success of any endeavor to raise money.

The first is to identify the group that can help an organization best reach its campaign goals. These could include public officials or specific demographic groups such as young professionals or women voters. Whatever the target, be sure that communications with them are effective. This leads into the second solid suggestion made by Network for Good: A campaign is only as strong as its message.

To encourage contributors to give, a nonprofit must ensure that the information they’re trying to convey resonates and elicits a strong emotional response. Steps such as explaining what the situation is and how financial contributions can help are the first steps to ensuring that a campaign will achieve its intended goals.

Another helpful tip is to use a survey to uncover why donors were moved to support a nonprofits mission financially. Red Rooster Group states that surveys can be used to gather information on how donors learned about a charity and what it is most important to them.

From there, this information can be used to craft a fundraising campaign that touches all of the hot buttons that encourage them to give. Following these suggestions can help any charitable organization have nonprofit fundraising campaigns that are effective and help a 501(c)(3) group achieve its mission.

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