Digital Attribution – What Development Teams Should be Thinking About

Date Published

In this webinar, Allegiance Fundraising’s VP of Digital, J.C. Bouvier and Director of Digital, Ashlee Gay will provide an overview of:

  • Why tracking your digital tactics is so important
  • Steps and tools to begin tracking those tactics and
  • How to think about developing attribution plans

This conversation is designed to help marketing and development teams get a better sense of what’s possible when trying to evaluate performance across digital channels.

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