Fundraising Blog

Non-profit fundraising trends, tips and insights

Whether you’re scouting out the latest non-profit fundraising trends or seeking insight into new technologies, the Allegiance Blog is the place to look. We bring you relevant topics, industry trends, and helpful tips to enhance your productivity while staying abreast of the latest and greatest thinking in the industry.

Give Your Mail a Boost with Low-Cost Premiums
Ask a group of fundraising professionals how they feel about including low-cost premiums or “freemiums” into their direct mail program...
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Fundraising Blog
08/27/2019 | Annual Fund
Give Your Mail a Boost with Low-Cost Premiums
Winning the Race That Is Your Next Fundraising Campaign
Just as you wouldn’t launch into a race without preparation, don’t start your next fundraising campaign without proper planning. Before...
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Fundraising Blog
08/06/2019 | Annual Fund
Winning the Race That Is Your Next Fundraising Campaign
Ask and Ye Shall Receive: How Donor Surveys Can Give You and Your Supporters a Lift!
People love to give their opinions. It is part of human nature. This is particularly true when they are personally...
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Fundraising Blog
07/30/2019 | Annual Fund
Ask and Ye Shall Receive: How Donor Surveys Can Give You and Your Supporters a Lift!
Incorporating Milestones into Your Organization’s Fundraising
Organizational milestones, like anniversaries, are great achievements that deserve recognition and celebration, both internally within your organization and with your...
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Fundraising Blog
07/02/2019 | Appeals
Incorporating Milestones into Your Organization’s Fundraising
Exercises in Motivation – Refreshing Your eRenewal Series Is Totally Worth it
We know how busy you are. There are SO many other things on the priority list that take precedence over...
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Fundraising Blog
06/25/2019 | Digital Fundraising
Exercises in Motivation – Refreshing Your eRenewal Series Is Totally Worth it
Local Matters
We all know the importance of supporting local businesses - more money spent at local retailers and restaurants means more...
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Fundraising Blog
06/19/2019 | Incentives / Premiums
Local Matters
Meaningful Testing
I love to test. I enjoy the challenge that comes with developing new ideas that aim to lift response, increase...
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Fundraising Blog
06/04/2019 | Annual Fund
Meaningful Testing
Improve Your Fundraising Through Storytelling
Speaking about the Sundance Film Festival, Robert Redford said, “Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” ...
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Fundraising Blog
05/28/2019 | Appeals
Improve Your Fundraising Through Storytelling
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Looking Beyond Response Rate
You’ve heard us say it before: direct mail fundraising can be expensive. So, at Allegiance Fundraising Group, we are always...
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Fundraising Blog
04/30/2019 | Direct Mail Fundraising
Looking Beyond Response Rate
Three Keys to Successful List Testing in Direct Mail
Even the best direct mail fundraising programs need to be injected with new sources of good prospects for sustained file...
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Fundraising Blog
04/02/2019 | Direct Mail Fundraising
Three Keys to Successful List Testing in Direct Mail
Matching Gifts: Learn the Secret to Boosting your Revenue
Matching gifts are often offered as an employee benefit along with healthcare and a retirement plan. However, many donors are...
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Fundraising Blog
03/20/2019 | Matching Gifts
Matching Gifts: Learn the Secret to Boosting your Revenue

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