Fundraising Blog

Non-profit fundraising trends, tips and insights

Whether you’re scouting out the latest non-profit fundraising trends or seeking insight into new technologies, the Allegiance Blog is the place to look. We bring you relevant topics, industry trends, and helpful tips to enhance your productivity while staying abreast of the latest and greatest thinking in the industry.

Local Matters
We all know the importance of supporting local businesses - more money spent at local retailers and restaurants means more...
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Fundraising Blog
06/19/2019 | Incentives / Premiums
Local Matters
Meaningful Testing
I love to test. I enjoy the challenge that comes with developing new ideas that aim to lift response, increase...
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Fundraising Blog
06/04/2019 | Annual Fund
Meaningful Testing
Improve Your Fundraising Through Storytelling
Speaking about the Sundance Film Festival, Robert Redford said, “Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” ...
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Fundraising Blog
05/28/2019 | Appeals
Improve Your Fundraising Through Storytelling
Why Over Suppressing in Acquisition is Bad for Your Organization
If you are having trouble hitting new donor prospect goals with your list buys or if response rates have stagnated,...
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Fundraising Blog
05/07/2019 | Appeals
Why Over Suppressing in Acquisition is Bad for Your Organization
Looking Beyond Response Rate
You’ve heard us say it before: direct mail fundraising can be expensive. So, at Allegiance Fundraising Group, we are always...
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Fundraising Blog
04/30/2019 | Direct Mail Fundraising
Looking Beyond Response Rate
Three Keys to Successful List Testing in Direct Mail
Even the best direct mail fundraising programs need to be injected with new sources of good prospects for sustained file...
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Fundraising Blog
04/02/2019 | Direct Mail Fundraising
Three Keys to Successful List Testing in Direct Mail
Matching Gifts: Learn the Secret to Boosting your Revenue
Matching gifts are often offered as an employee benefit along with healthcare and a retirement plan. However, many donors are...
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Fundraising Blog
03/20/2019 | Matching Gifts
Matching Gifts: Learn the Secret to Boosting your Revenue
Listen to Your Donors: Advantages of Gift Designation
Why do your donors choose to support you? What is it that sets your organization apart from others? The answers...
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Fundraising Blog
03/04/2019 | Annual Fund
Listen to Your Donors: Advantages of Gift Designation
4 ways to improve your non-profit’s donation page
In the nonprofit digital fundraising business, your website donation page is perhaps the most key part of your donor’s online...
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Fundraising Blog
02/25/2019 | Appeals
4 ways to improve your non-profit’s donation page
It’s 2019 – Do We Still Value Physical Over Digital Goods?
We live in a world where everything- from our novels, to our music, and even our wallets- are becoming digitized....
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Fundraising Blog
02/19/2019 | Incentives / Premiums
It’s 2019 – Do We Still Value Physical Over Digital Goods?
Accelerate Your Integrated Marketing in 4 Steps
Savvy nonprofit fundraisers, wisely, continue to “steal” successful strategies from for-profit corporate marketers. For the past several years many sessions...
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Fundraising Blog
02/04/2019 | Fundraising
Accelerate Your Integrated Marketing in 4 Steps
When you can benefit from a fundraising audit
Regardless of whether or not you have an ongoing relationship with a Fundraising agency, there are times when you are...
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Fundraising Blog
01/29/2019 | Budgeting & Planning
When you can benefit from a fundraising audit

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