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Case Studies

Digital acquisition yields high number of Sustainers

Nine Network, the PBS station in St. Louis, was interested in finding new ways to acquire members to augment the...

NineNetwork Lead Generation

04/04/2019 | Digital Fundraising

Digital acquisition yields high number of Sustainers

AFG helps KLRU make the most of local Giving Day

In March 2018, KLRU-TV, the PBS station in Austin, Texas, participated in “Amplify Austin,” a coordinated effort designed to raise...

Amplify-Austin-CaseStudy

02/13/2019 | Digital Fundraising

AFG helps KLRU make the most of local Giving Day

Temporary MemberCard Lifts Acquisition Response Rate

ValleyPBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always...

ValleyPBS-Temporary-MemberCard-CaseStudy

02/13/2019 | Direct Mail Fundraising

Temporary MemberCard Lifts Acquisition Response Rate

AFG Beats “the Other Guy”

The Nine Network wanted to test two separate approaches to recapturing lapsed members. The control was the Allegiance Fundraising Agency...

10/26/2018 | Lapsed Reactivation

AFG Beats “the Other Guy”

SCETV Sustainer EFT Conversion

The ETV Endowment supports South Carolina’s state network for public television and radio, SCETV and South Carolina Public Radio. With...

09/07/2018 | Sustainers / Monthly Giving

SCETV Sustainer EFT Conversion

Calendar Year End Email series drives significant revenue

Southern California classical music station KUSC had always focused its fundraising efforts around traditional channels, leveraging direct mail and email...

Calendar Year End

09/06/2018 | Digital Fundraising

Calendar Year End Email series drives significant revenue

Revised segmentation & offer make a good campaign even better

Chimp Haven mails an ornament package to current donors for its annual year-end campaign. This past year, we extended the...

Ornament Package

09/06/2018 | Direct Mail Fundraising

Revised segmentation & offer make a good campaign even better

Station Improves Results with MemberCard

ValleyPBS began offering the MemberCard in 2015 as a benefit of membership to donors at the $120 annual and $10 per...

07/20/2018 | Incentives / Premiums

Station Improves Results with MemberCard

KJZZ engages audience online to reduce workload while increasing revenue.

Every drive, KJZZ converts more members to e-membership. According to Major Gifts Officer Brian Fergus, “The donor portal, which is...

05/21/2018 | Online Fundraising

KJZZ engages audience online to reduce workload while increasing revenue.

Minor Changes to Strategy Lead to Major Success for Free Library of Philadelphia!

The integrated Year-End Match email campaign is historically the strongest performing digital campaign of the fiscal year. In FY15 the...

05/21/2018 | Digital Fundraising

Minor Changes to Strategy Lead to Major Success for Free Library of Philadelphia!

KET says, “Good-bye Paper, Hello Digital.”

Less than a year ago KET was using paper pledge forms and outdated software that required the station to pay...

01/22/2018 | Budgeting & Planning

KET says, “Good-bye Paper, Hello Digital.”

WQLN Public Media returns to Allegiance and leaves chaos and frustration behind.

WQLN Membership Services Coordinator describes returning to Allegiance after chaotic and disastrous experience with their previous software provider.

11/16/2017 | Reports & Data Analysis

WQLN Public Media returns to Allegiance and leaves chaos and frustration behind.

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