Case Studies

Free Up Staff & Generate More Revenue
Total net revenue surpassed all expectations! The Situation Historically, Montana PBS developed all direct mail fundraising appeals in-house and partnered...
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Case Studies
04/04/2019 | Annual Fund
Free Up Staff & Generate More Revenue
E-Renewals successful first step toward digital fundraising
Alabama Public Television has a mature and successful direct mail program. However, APT had not done a lot of digital...
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Case Studies
04/04/2019 | Digital Fundraising
E-Renewals successful first step toward digital fundraising
Digital acquisition yields high number of Sustainers
Nine Network, the PBS station in St. Louis, was interested in finding new ways to acquire members to augment the...
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Case Studies
04/04/2019 | Digital Fundraising
Digital acquisition yields high number of Sustainers
AFG helps KLRU make the most of local Giving Day
In March 2018, KLRU-TV, the PBS station in Austin, Texas, participated in “Amplify Austin,” a coordinated effort designed to raise...
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Case Studies
02/13/2019 | Digital Fundraising
AFG helps KLRU make the most of local Giving Day
Temporary MemberCard Lifts Acquisition Response Rate
ValleyPBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always...
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Case Studies
02/13/2019 | Direct Mail Fundraising
Temporary MemberCard Lifts Acquisition Response Rate
AFG Beats “the Other Guy”
The Nine Network wanted to test two separate approaches to recapturing lapsed members. The control was the Allegiance Fundraising Agency...
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Case Studies
10/26/2018 | Lapsed Reactivation
AFG Beats “the Other Guy”
SCETV Sustainer EFT Conversion
The ETV Endowment supports South Carolina’s state network for public television and radio, SCETV and South Carolina Public Radio. With...
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Case Studies
09/07/2018 | Sustainers / Monthly Giving
SCETV Sustainer EFT Conversion
Calendar Year End Email series drives significant revenue
Southern California classical music station KUSC had always focused its fundraising efforts around traditional channels, leveraging direct mail and email...
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Case Studies
09/06/2018 | Digital Fundraising
Calendar Year End Email series drives significant revenue
Revised segmentation & offer make a good campaign even better
Chimp Haven mails an ornament package to current donors for its annual year-end campaign. This past year, we extended the...
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Case Studies
09/06/2018 | Direct Mail Fundraising
Revised segmentation & offer make a good campaign even better
Station Improves Results with MemberCard
ValleyPBS began offering the MemberCard in 2015 as a benefit of membership to donors at the $120 annual and $10 per...
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Case Studies
07/20/2018 | Incentives / Premiums
Station Improves Results with MemberCard
KJZZ engages audience online to reduce workload while increasing revenue.
Every drive, KJZZ converts more members to e-membership. According to Major Gifts Officer Brian Fergus, “The donor portal, which is...
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Case Studies
05/21/2018 | Online Fundraising
KJZZ engages audience online to reduce workload while increasing revenue.
Minor Changes to Strategy Lead to Major Success for Free Library of Philadelphia!
The integrated Year-End Match email campaign is historically the strongest performing digital campaign of the fiscal year. In FY15 the...
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Case Studies
05/21/2018 | Digital Fundraising
Minor Changes to Strategy Lead to Major Success for Free Library of Philadelphia!

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