Beyond the Crystal Ball: Using Data to Target Appeals
We all know there are millionaires hiding out in our databases…steadily giving $65 a year simply because we don’t ask them to give the gifts they’re actually capable of giving. Giving histories and frequencies; appended wealth; and age data are just some of the tools you have in your arsenal that will help you identify and target those most likely to respond to appeals, become major donors, and include your organization in their planned giving.
Your data – internal and external – can tell you even more and allow you to become an even better fundraiser. Use it to focus messages, make appropriate asks, and manage resource allocation effectively. In this webinar, you’ll get a preview of the types of data and research stations are using, look at the strategies they’ve adopted using the information, and the kinds of results they’re seeing.