Ah, Data: The Most Important Resource For Nonprofit Broadcasters

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Fortune 500 companies, boutique retail shops, service providers and even nonprofit organizations all share one valuable – and often untapped – resource in common: data. Due to the very nature of how they operate, nonprofit broadcasters have to constantly analyze and optimize their audience and donor data to improve returns on investment and stay in business. As audience-supported organizations, leveraging and protecting the data of their loyal listeners and viewers is tantamount to long-term success.

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