Add Gift and Lapsed Solicitation Management

Date Published
01/03/2016

How often should you ask for an additional gift from a current donor in order to generate the most net revenue? Will add gift solicitation hurt annual and renewal giving? What can you do to make sure that the average gift is always going up? How should files be segmented and results tracked in order to add to your knowledge base and inform your decision-making down the road? Which media is most effective – mail or email?

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